How do I start selling my garden products?
June 15, 2023
Having your own garden is a rewarding experience, but what happens when you find yourself with a bumper harvest and want to market your produce? Selling your garden produce can be a challenge, but with the right strategies, you can turn your passion for farming into a business.
There comes a time when a question crosses your mind: how can I sell the products from my garden? You will find the solution to this question in this article where we show you how to sell garden produce and how you can also make a profit from a hobby.
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Options for selling garden products
If you are here, it is because you have considered earning an income from the surplus harvested in your garden. Having a plot of land where you can grow crops is a good idea to contribute to the family economy. Currently, we can find several options for selling garden produce:
Sell them directly from your farm
From the earth to your hands. According to the latest studies carried out by agricultural professionals, direct sales from your urban garden are the most widespread form of sales.
But what is this way of selling garden produce? Very easy. On the same plot you can put up a sign advertising the sale of vegetables.
It sounds simple, but word of mouth will do the work for you. Curious onlookers and locals will notice your stall and you will then start selling your surplus.
The best way to do this is to set specific times each day when you inform your customers who may approach you..
Contact "consumer groups"
Consumer groups, also known as responsible consumption groups or agro-ecological consumption groups, are initiatives that are formed with the aim of establishing a more direct and fairer relationship between food producers and consumers. These groups are based on principles of solidarity, fair trade and sustainability.
These cut out intermediaries and reduce dependence on conventional commercial distribution. This allows farmers to get a fairer price for their produce and consumers to access fresh, quality food at more affordable prices.
Go to a consumer cooperative
A consumer co-operative can play an important role when you want to sell the produce from your garden. A consumer cooperative is an organisation in which consumers come together to buy products or services collectively, and in some cases may also include the sale of products by its members..
In contrast to the consumer groups, the management work, the organisation of orders or contact with other farmers is professionalised here.
The "volunteer" hours of the consumer group are replaced by a small monthly fee of around €6, which takes care of the arrangements.
Go to a local shop
Perhaps this is one of the first ideas that have occurred to you when you have considered selling your garden produce.
We all have that old fruit shop or stall. That they know us and we are customers. Take advantage of this relationship to strike a deal and supply some of your products directly for sale there.
New mixed online business models
2014 saw the birth of one of the most innovative business models for selling garden produce.. ¡La Colmena Que Dice Sí! is a French initiative, where an area manager sees the feasibility and organises a point or "hive" to be supplied by local producers located within a radius of about 70 km.
In this case, you, as the product, get 80% of the profit from your products. For example, out of every €100, you get €80, the distributor €10 and the hive another €10.
"Agroboca" online platform
AGROBOCA is a platform that emerged in 2009 with the aim of restoring taste, nutritional value and fair prices in fruit and vegetables.
This online initiative gives you the option to set a certain amount, create your shop within the platform from where you can also manage shipments.
More and more people are interested in agriculture and in growing their own crops in urban gardens. As a result, new initiatives are emerging to assist farmers in the whole process.
From Gardenphy we will be incorporating all the latest news so that you are up to date and can take advantage of all your products.
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